Paul Genberg is a strategic designer who has worked with senior corporate executives and multi-disciplinary teams throughout his career. With extensive experience in launching innovative products and businesses, Paul leads human-centered needs discovery and definition, as well as concept, prototype design and development, and user specifications documentation delivery. He has a well-developed creative vision and an analytical bend that he applies to his work. His top 5 StrengthsFinder themes are Communication, Competition, Activator, Relator, and Adaptability. Paul has launched 4 new businesses in the last 2 years, ranging from precision growing technology to human-augmented financial advice. He has worked in North America, EMEA, and APAC and has extensive experience in various areas from product design to industrial design to business strategy and marketing.