Paul Frett

Paul Frett is a seasoned professional who believes that user experience is more than just an online discipline; it's a crucial business discipline that impacts how organizations connect with their audience.

With a background in English Literature from the University of Nottingham and the University of Illinois Urbana-Champaign, Paul's expertise spans across various areas including User Experience Design, Experience Strategy, Design Operations, Agile UX, Digital Product Management, Digital Transformation, Information Architecture, and Audience/User Research.

Paul has held key positions in reputable organizations such as Vice President UXDesign at U.S. Bank, where he focused on Corporate Segment and Payment Card Platforms, and Senior Manager roles at SapientNitro, SCHERMER, Atomic Playpen, and Popular Front, among others.

His diverse professional journey includes experiences in UX/CX Strategy, Digital Business Strategy, Digital Product Direction, and Interactive Marketing in well-known companies like Target, Intel, Pacifiq Technologies, and VNU.

Throughout his career, Paul Frett has been instrumental in enhancing the way organizations go to market, connect with customers, and optimize internal communication processes. He combines his unique skills in strategy development, user experience design, and digital transformation to drive growth and success for his clients.

Paul's extensive knowledge and practical experience in user-centric design, digital product management, and information architecture make him a sought-after professional in the industry.

By leveraging his expertise in Agile methodologies and his keen understanding of customer journeys, Paul Frett helps organizations create meaningful and impactful experiences for their audiences.

His holistic approach to experience design and strategic thinking have positioned him as a leader in the field, guiding businesses on how to effectively connect, communicate, transact, and collaborate both externally and internally.