Paul Fairbrother

Paul Fairbrother is an accomplished Ecommerce Media Buyer and Creative Strategist currently working with Orbitkey. He is based in Hastings, England, and operates his own agency, The Fairbrother Agency, which specializes in social media advertising across platforms like Facebook, Instagram, and LinkedIn.

Professional Background

• Current Role: As a Senior Ads Specialist at Orbitkey, Paul focuses on helping companies scale their leads and sales through effective paid social strategies.
• Previous Experience: Before joining Orbitkey, he held significant roles at Hootsuite and AdEspresso, where he managed substantial advertising budgets and developed expertise in social media advertising strategies. At Hootsuite, he provided one-on-one strategy sessions and account audits for clients, contributing to the success of various campaigns.

Key Achievements

• Ad Spend Management: Paul manages close to $2 million in ad spend annually and has overseen over $10 million in total ad bookings.
• Certifications: He is Meta Blueprint certified and holds multiple digital marketing certifications, showcasing his proficiency in the field.

Approach to Advertising

Paul emphasizes a results-driven approach that focuses on generating leads and sales rather than mere brand awareness. His agency employs A/B testing and real-time reporting to optimize campaign performance.

Client Testimonials

Clients have praised Paul for his ability to significantly reduce costs per lead and improve conversion rates through tailored advertising strategies. His collaborative nature and commitment to client success are frequently highlighted in testimonials.

Overall, Paul Fairbrother is recognized as a knowledgeable and effective strategist in the realm of social media advertising, making him a valuable asset for businesses looking to enhance their digital marketing efforts.