Paul Elliott

Paul Elliott is the Group Vice President (GVP) of Franchise Marketing at TBC Corporation, a role he has held for approximately 335 days as of May 2024.3 In this position, he is responsible for overseeing marketing strategies and initiatives related to TBC's franchise operations.

Professional Background

Elliott has a diverse background in marketing and digital strategy. Prior to his current role at TBC Corporation, he had significant experience in various leadership positions across the marketing sector. Notably, he served as President of BrandMuscle, where he focused on enhancing their Integrated Marketing Platform. His career also includes roles as EVP of Marketing and Innovation at Rosetta (now part of Razorfish) and as Director of Digital Marketing for Things Remembered.12

Recognition

Elliott is recognized as a thought leader in integrated marketing and has received accolades such as Ad Age’s 40 Under 40 and the Smart Business Smart 50 honor. His expertise spans over two decades, during which he has helped numerous global brands achieve substantial returns on their marketing investments.12

Current Initiatives

Recently, Elliott has been involved in promotional efforts for TBC Corporation's brands, including sponsorships for major music festivals, highlighting the company's commitment to community engagement and brand visibility.4

His LinkedIn profile indicates that he values professional growth and collaboration, emphasizing learning from others in the industry.2