University College Dublin

The Institute of Direct and Digital Marketing

Trinity College Dublin

Chief Marketing Officer at National Lottery

Miro

Head of Brand Marketing

National Lottery

Chief Marketing Officer

Alternatives

Head of Marketing Effectiveness

I was responsible for their global brand strategy, advertising and communications in America, Europe, Australia and Asia. This was a team of about 80 people, included the long term brand building activity, short term sales activation, building an in-house creative function, working with global and local agencies. Was particularly interested in creating a culture of effectiveness.

Indeed.com

Senior Director: Global Brand Strategy

The Campaign Lab was all about continuous experiments; it was our engine for learning and finding new things to scale in marketing. So we try different approaches across different media channels and we run experiments all over the world. 

At one stage, we were doing 30 campaigns a week. Most were failures. This was ok. It was part of the process. It was iterative. And when we cracked things that worked, we diverted budget into these and got big gains.

Senior Director: Marketing Campaign Lab

Responsible for the creative direction of the Full Tilt brand in all markets. Full Tilt is part of the Rational Group, which also owns the PokerStars brand.

Full Tilt

Creative Director

As Director of Brand for Telefonica Digital, I am creating and launching youth brands, focusing on Latin America and Ireland, as well as pure digital over-the-top (OTT) brands.

These brands include 48, a new youth brand I created for the Ireland market. 48 was an immediate hit, that spread like wildfire. Another brand is called TU, a new digital brand for Telefonica to quickly test and launch internet-based products to compete with products from Skype, WhatsApp and other internet-based competitors. 

Below are some of the advertising campaigns I created for 48.

O2 (Telefónica UK)

Brand Director

Head of Brand, Sponsorships & Marketing Communications for Telefonica Ireland. I was Head of Brand for O2 in Ireland, managing a team of 27, responsible for brand strategy and all marketing communications, sponsorships, PR and digital. 

We won numerous awards for our marketing – including the coveted European Sponsorship Award (ESA), a Cannes Lion and were Ireland Marketing Team in three out of four years at the AIM awards. I was with O2 for nine years. Below is some of the advertising campaigns I created for O2.

O2 Ireland

Head of Brand O2

I manage the team responsible for creating, developing and executing campaigns for the consumer market. This includes all media channels - tv, outdoor (ooh), press, digital and direct marketing. This team is responsible for the development and shaping of the O2 brand in Ireland.

Brand & Campaigns Manager

In the Company of Huskies is a top digital agency, with offices in Dublin and London. I spent a year there, as a marketing consultant.

In the Company of Huskies

Marketing Consultant

Interactive Return was one of first Irish agencies to focus on search marketing. I worked on search marketing for clients, later focusing on new business development and B2B promotion of the agency itself. Interactive Return merged with Captivate to become Radical (a Core media company)

Paul Dervan