Paul Cross

Paul Cross is a senior professional in the field of analytics, currently serving as the Sr. Director of Analytics at Klick, a company in the Greater Toronto Area, Canada.2 With over 12 years of business experience, Paul has gained knowledge from various industries, markets, countries, and job functions, which has contributed to his expertise in analytics and digital marketing.2

Professional Background

Paul's career spans multiple roles and industries:

• Current Role: Sr. Director, Analytics at Klick
• Experience: Over 12 years in business
• Specialization: Digital marketing and analytics

Skills and Expertise

Paul Cross has demonstrated proficiency in:

• Analytics: He is known for his ability to gain insights from analytics, particularly in the context of digital marketing.1
• Team Leadership: As a director, he has been involved in hiring and managing analytics teams.3
• Digital Marketing: His experience includes working with digital marketing technologies and understanding their ROI.1

Industry Insights

In his role, Paul Cross has shared insights on various challenges in the marketing industry:

• He has discussed the disconnect between management's definition of success (revenue) and campaign-specific metrics.1
• Paul has highlighted the importance of customer experience (CX) in modern marketing strategies.1
• He has addressed the challenges of attribution in marketing and the need for marketers to develop models that demonstrate return on investment.1

Paul Cross's LinkedIn profile can be found under the username "paul-w-cross"2, where more details about his professional experience and accomplishments may be available.