Paul Charles

Paul Charles is an award-winning communications professional and the founder and CEO of The PC Agency, a leading travel and lifestyle PR consultancy based in London. Here's a comprehensive overview of his professional background:

Professional Career Highlights

Media and Communications Background:

• Spent 10 years at BBC News as a presenter, reporter, and producer, working on programs like Radio 4's Today, BBC World Service World Business Report, and BBC1's Breakfast1

Key Leadership Roles:

• Director of Communications at Eurostar (2003-2006), where he launched the first high-speed rail line in the UK12
• Director of Communications at Virgin Atlantic Airways (2006-2009), working closely with Sir Richard Branson and managing global PR strategies12
• Chief Operating Officer at LEWIS PR1

The PC Agency

Founded in 2016, The PC Agency is described as "the world's luxury travel consultancy" with teams in London, New York, Sydney, Dubai, and Riyadh. The agency specializes in:

• Travel and lifestyle PR
• Corporate and consumer communications
• Crisis communications
• Digital and trade marketing3

Awards and Recognition

Paul Charles has received numerous prestigious awards, including:

• PR Week PR Professional of the Year (2004)1
• Named Most Influential Travel PR Consultant for eight consecutive years (2017-2024)1
• PR Professional of The Year at TravMedia Awards UK (2022 and 2023)1
• Corp Comms Awards winner for "Most Effective Communications During Covid Crisis" (2020)1

Clients and Expertise

His client portfolio includes notable brands such as:

• Tourism New Zealand
• Aer Lingus
• Finnair
• Tourism Ireland
• Visit Finland2

Paul Charles is also known for his extensive media commentary, particularly during the COVID-19 pandemic, where he was a prominent spokesperson for the travel and tourism sector.2