Paul Barnard

Paul Barnard is the Country Lead for Northern Europe at Nielsen Marketing Cloud, a role in which he focuses on leveraging data and analytics to enhance marketing strategies for consumer brands across the region. He is known for his expertise in audience measurement and data-driven marketing solutions, particularly in the fast-moving consumer goods (FMCG) sector.

Professional Background

• Current Role: Barnard has been instrumental in establishing strategic partnerships, such as the collaboration between Nielsen and Shopmium, aimed at improving data-driven marketing capabilities for FMCG brands. He emphasizes providing marketers with access to over 500 ready-to-use buyer segments across various platforms to optimize their campaigns and enhance consumer engagement.34

• Previous Experience: Before his current position, Barnard spent eight years at Nielsen, where he contributed significantly to various projects and initiatives within the company.2

Skills and Recognition

Barnard is recognized for his problem-solving skills and dedication to his work. His background includes extensive experience in online media and marketing analytics, making him a sought-after professional in his field.1

For more information about his professional journey, you can view his LinkedIn profile under the username paulbarnardsilence.