Patricia Lahera, MS

Patricia Lahera, MS, is the Director at Just MarketIt, a marketing agency specializing in brand strategy and product launches. With over 13 years of experience in the marketing field, she has developed a strong background in brand strategy and digital marketing.2

Professional Background

• Current Position: Director at Just MarketIt
• Experience: Over 13 years in marketing, focusing on brand strategy and product launches.
• Education: Holds a Master of Science in Marketing from Florida International University (FIU).2

Expertise

Patricia is recognized for her insights into the importance of marketing during the launch of new products. She emphasizes the need for thorough market research and strategic planning to reduce the high failure rates of new products.1 Her approach includes:

• Conducting qualitative and quantitative research to understand market needs.
• Engaging potential customers early as product promoters.
• Utilizing social listening tools to adapt marketing strategies based on consumer feedback.1

Contact Information

For professional inquiries, Patricia Lahera can be reached via her LinkedIn profile under the username pattylahera061289, or through her email at p_lahera@hotmail.com.3