Patty Henderson

Founder at Annum - gBETA Accelerator UST 2020 cohort - developing the master marketing calendar you've been waiting for

Patty Henderson is a seasoned entrepreneur, senior digital marketing consultant, and content strategist with a background in advertising, marketing, brand strategy, and journalism.

In February 2020, Patty founded Annum, a master marketing calendar application and marketing resource aimed at revolutionizing marketing planning for corporate and agency marketers.

Annum offers a unique solution to the challenges of using spreadsheets for marketing planning by providing a calendar-based software that offers a universal view of multichannel data, enabling marketers to optimize their strategies.

Annum's patent-pending UI design allows marketers to gain holistic visibility while allowing their teams to utilize preferred project management tools, promoting smarter and more collaborative work.

Patty Henderson has a diverse educational background, having studied advertising at Boston University and completed programs in Value Proposition Design at the University of Minnesota and Advertising, Marketing, and Journalism at the University of St. Thomas.

With a rich history of professional experience, Patty has held various roles including Senior Digital Marketing Consultant, Brand Strategist, Content Strategist, and Fractional CMO at Radford Henderson.

Prior to founding Annum, Patty served as Co-Founder + CEO at Union Park Marketing, Executive Director at Magnet 360, and held leadership positions at several esteemed organizations like Target Corporation, Regis Corporation, and Martin Williams Advertising.

Aside from her entrepreneurial ventures and consultancy work, Patty Henderson introduced the Monthly Briefing, a complimentary newsletter that offers businesses seasonal insights and resources for effective planning.

Patty Henderson's dedication to revolutionizing marketing planning processes and empowering marketers through innovative solutions resonates in her work and initiatives.

For those interested in staying updated on Annum's developments or becoming a Beta Partner, the website provides a waitlist for notifications.