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Pattie Reaves
Full Stack Developer at iFit
Professional Background
Pattie Reaves is a highly skilled full-stack web developer with over a decade of experience, demonstrating a unique blend of technical expertise and leadership abilities throughout her career. With a deep commitment to empowering journalism, Pattie has dedicated her life to building innovative tools that serve the needs of both journalists and their audiences. She has held diverse roles in the field, paving the way for impactful practices in digital media.
Starting her career at The Maine Campus as a Production Manager and Web Editor, Pattie quickly honed her skills before moving on to join the Bangor Daily News as a New Media Product Manager. Here, she showcased her ability to blend creativity with functionality, ensuring that digital products met the high standards of user experience that modern journalism demands.
Pattie's journey didn't stop there; she held the position of User Experience and Audience Manager at Bangor Daily News, where she played an integral role in enhancing audience engagement through user-centered design principles. Her expertise was further recognized when she joined Sun Media Group, first as an Online Editor and later advancing to Digital Platforms Manager. In these roles, she was instrumental in steering digital strategies that increased online presence and user satisfaction.
After accumulating a wealth of experience, Pattie continued to elevate her career by joining Alley, where she served as a User Experience Developer before eventually becoming the Principal User Experience Developer. During her tenure at Alley, Pattie led projects that transformed the way users interacted with content across various platforms, enabling more streamlined and engaging experiences.
Currently, Pattie serves as a Full Stack Developer at iFit, where she integrates her extensive knowledge of user experience with cutting-edge web technologies to deliver high-quality applications. Her ability to blend the technical aspects of full-stack development with a keen understanding of user needs continues to drive her success in the digital landscape.
Education and Achievements
Pattie Reaves has an impressive academic background that complements her practical experience in the industry. She holds a Bachelor of Arts (B.A.) degree in New Media, with a focus on French from the University of Maine. Her education laid the foundation for her career, instilling in her a passion for digital media and a strong understanding of the complexities of new media landscapes.
Additionally, Pattie further expanded her capabilities by studying Building News Applications with Data at The Poynter Institute, a highly respected institution known for its commitment to journalism excellence. This program allowed her to dive deep into the intricacies of data-driven journalism, equipping her with the knowledge to create applications that meet the demands of modern reporting.
Pattie’s studies in French Language and Literature at Université Laval have also contributed to her versatility, enabling her to communicate effectively in multiple languages and understand diverse cultural contexts. This linguistic ability enhances her collaboration with global teams and contributes to her success in projects with international implications.
Achievements
Throughout her extensive career, Pattie Reaves has achieved numerous milestones that are worthy of recognition. Notably, her work in various managerial positions at both Bangor Daily News and Sun Media Group reflects her leadership capabilities and her commitment to delivering top-notch user experiences. Pattie's ability to implement effective strategies for audience engagement has not only driven readership but also inspired many within the industry to adopt similar approaches.
In her role at Alley, Pattie's contributions to user experience design were pivotal in shaping a new era for many of their projects. Her leadership was characterized by a focus on usability and functionality, ensuring that her team delivered applications that stood out in the competitive digital landscape.
In her current position at iFit, Pattie's technical skills and innovative mindset continue to drive positive outcomes. She leverages her full-stack development expertise to create robust applications that enhance user experience, demonstrating her ability to adapt and thrive in an ever-evolving industry.
Pattie is also recognized for her willingness to share her knowledge with the next generation of developers and media professionals, having served as an Adjunct Professor at the University of Maine. This commitment to education exemplifies her dedication to fostering growth and innovation within the fields of journalism and technology.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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