Macquarie Graduate School of Management (MGSM)

Key responsibilities:
1. Member Services Management & Development
Oversee the delivery of existing membership services. Evaluate member feedback and develop new services to meet member needs. Responsible for raising member engagement by communicating AmCham’s services and creating new services and programs.

2. Membership Sales & Engagement
Expanding the Chamber membership base through new membership growth and renewal retention programs. To assist the team in realizing its goals by conducting research, developing and managing programs, and connecting with member companies.

3. Business Development
- Lead partnership strategy, including identification of key partners, defining AmCham's value proposition, determining pricing and other sources of value;
- Identify and develop strategies and tactics that address the most important needs facing Chamber members
- Incorporate new guidelines, policies and review existing guidelines, policies to fine-tune membership services.
- As a member of senior leadership team, contribute to the development of the organization’s overall growth strategy and lead execution of that strategy as appropriate.

4. Marketing
Develop and formulate a yearly marketing plan in cooperation with all departments. Responsible for executing the Chamber’s marketing strategies with the objective of maximizing membership and sponsorship opportunities, meeting the organization’s overall strategy and meeting budget goals.

5. Sponsorship
Develop, manage and implement sales strategies for AmCham Shanghai products and services.

The American Chamber of Commerce, Shanghai

Director, Business Development & Marketing

The Executive Centre

Group General Manager

The Executive Centre Hong Kong Limited - Asia Pacific’s leading serviced office network with 50 centres in 18 cities					                

Position: Director, Conference Sales				 (Nov 2011-Oct 2012)
				
	Develop new business channels and corporate clients for the new product line.
	Maintain regular contact and relationship with the general business communities and associations
	Manage sales activities and conference sales team in Asia Pacific.
	Implement promotion & marketing initiatives

Position: Group General Manager, Services & Operations	                 (Oct 2007 – Oct 2011)
		     			 
	Manage a 6-centre operation in Hong Kong (during 2010-2011)
	Oversee Conference and Video Conference Sales in the group
	Prepare investment summary and business analysis for new projects 
	Manage the new systems (ERP) and services implementation among the group.
	Review and evaluate the existing Standard Operating Systems & Procedures
	Launch new facilities in Hong Kong and Tianjin 
	Training and People Development
	
Position: General Manager  (Hong Kong Jan 2002 – Sep 2004; Shanghai Oct 2004- Sep 2007)
		     			 
Sales & Marketing Management							
	Maintain centre occupancy and review workstation rate regularly.
	Maintain regular contact with the general business community e.g. chambers of commerce, alliance networks and property agents.
	Manage sales activities include: conduct sales tours and presentation to prospective clients, negotiate and finalise pricing and terms with client.
	Implement promotion & advertising initiatives 

Operations Management
	Manage the daily operations of the centre and ensure that the company service standards are always met.

Project Management 
	Launch new facilities in Hong Kong, Shanghai, Beijing & Taipei

Human Resources Management
	Employee Recruitment & Training
	Conduct annual appraisal & make recommendations concerning annual salary reviews.

Patsy Li