Patrina Mack is a highly experienced entrepreneur and business consultant with extensive expertise in driving growth and innovation in various industries. She is the CEO and Founder of YouROK Corp., a company that focuses on improving mental health and well-being by creating mobile games specifically designed for adolescents. Patrina is also the Former Managing Partner at Vision & Execution, Inc., where she helped companies turn innovative ideas into global success through strategic marketing and product development. Her previous experience includes advising at the Innovation Center Denmark, serving as the President of the NorCal Chapter of the Product Development & Management Association, and working in product management at Vodafone Airtouch and AirTouch.

With over 20 years of experience in concept evaluations, positioning strategy, go-to-market plans, competitive analysis, and new product development (NPD), Patrina is a highly skilled strategist and marketer with great focus on customer retention and targeted campaign planning. She has a keen understanding of market segmentation and customer lifetime value analysis, providing clients with marketing and technical requirements documents, outbound marketing programs, and website development. She also specializes in search engine optimization (SEO), sales tools, partner relationship management, and channel program development.

Patrina's industries served include ICT, Medical Device/Wearables, FinTech, CleanTech, Consumer Products, and Services. She has worked with top companies such as Agilent, Cisco, Intuit, Visa, Wells Fargo, and more. She has served as an instructor at UCSC Extension in Silicon Valley, a Western Regional Director at PDMA, and an Event Chair at Cleantech Open.