Patrick Williamson is a media industry expert with extensive experience in digital strategy, media buying, social media, digital media, and integrated marketing. He received a BA in Politics from The University of Sheffield, where he focused on developing his knowledge of the political landscape. Patrick has held several key positions in his professional career, including Communications Director at The&Partnership, Associate Client Director at Carat UK, Senior Account Manager at m/SIX, Global Head of Media at MPB, and currently holds the position of Former Head of Media at MPB.