Patrick Parker

Patrick Parker is a seasoned professional with a strong background in marketing and management consulting through his firm, Parker & Associates. The firm specializes in business strategic planning, franchise development, marketing, branding, and foodservice. They work across various industry segments to help clients grow their businesses by providing insights, conducting analyses, and guiding strategic decision-making.

In the realm of business strategic planning, Parker & Associates delves deep into understanding a business's current status, conducts interviews with management teams, reviews brand foundations, and gathers customer feedback to offer valuable insights for growth. They not only facilitate strategic planning but also challenge and support management in making crucial decisions and ensure the execution of plans.

As a prominent franchise development company in Canada, Parker & Associates have a strong presence both nationally and internationally, assisting clients in expanding their franchise networks effectively.

The firm's expertise in marketing and branding is highlighted by their unique methodology used for brand foundation analyses, strategic marketing planning, rebranding, and enhancing customer focus. They provide comprehensive services to enhance brand positioning and customer engagement.

With extensive experience in the foodservice industry, Parker & Associates collaborates with major chains and emerging companies to leverage their knowledge and experience for business growth. They have built a reputation for being honest, trustworthy, accessible, and accountable while delivering exceptional value to their clients.

Patrick Parker's educational background includes a Bachelor of Commerce (B.Com.) with honours and a Master of Business Administration (MBA) in Marketing, both from the UBC Sauder School of Business. His professional journey includes roles such as President at Parker and Associates and previous positions at Mohawk Oil, White Spot Limited, and McDonald's Restaurants of Canada.

Overall, Patrick Parker's wealth of experience, combined with his academic achievements and leadership roles, positions him as a trusted consultant in the areas of marketing, branding, business strategic planning, franchise development, and foodservice.