Patrick Marshburn

Patrick Marshburn is a key executive at Waffle House, Inc., currently serving as the Vice President of Innovation & Strategy.12 He has been with the company for several years, previously holding the position of Operations Controller from July 2013 to May 2019.3

In his current role, Marshburn is responsible for leading digital innovation initiatives at Waffle House. He has been instrumental in the company's recent partnerships with technology providers to enhance customer experience and streamline operations. Some of his notable achievements include:

1. Spearheading Waffle House's first significant investment in digital technology by partnering with Olo to implement digital ordering and payment systems across all locations.1

2. Overseeing the implementation of Oracle Payment Cloud Service to bring contactless payment options to Waffle House diners.2

Marshburn's professional background includes:

• A tenure as Financial Representative at Northwestern Mutual from July 2009 to January 2011.3
• Extensive experience in financial management and operations within the restaurant industry.

His leadership has been crucial in modernizing Waffle House's operations while maintaining the brand's classic nostalgia and dine-in experience. Marshburn has emphasized the importance of balancing traditional values with modern conveniences to meet customer expectations.2

As the VP of Innovation & Strategy, Patrick Marshburn continues to play a pivotal role in shaping Waffle House's future, focusing on leveraging technology to enhance customer service and operational efficiency across the company's 1,950+ locations in 25 states.