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    Patrick Jutras

    Svp & chief advertising revenue officer at Quebecor Media et Groupe TVA

    Patrick Jutras is a bilingual executive manager with expertise in operations, digital, sales, marketing, and communications.

    He is a recognized leader known for his ability to navigate complex challenges, foster dedicated teams, and drive innovation.

    Patrick has managed P&Ls exceeding $280 million and led diverse teams of up to 180 employees.

    His experience includes overseeing Canada-wide commercial operations, managing various departments such as sales, marketing, operations, and research groups.

    He excels in strategic planning, organizational development, business process reengineering, and implementing impactful marketing campaigns.

    Patrick has a strong background in negotiating partnership agreements, collective agreements, and strategic alliances, as well as crisis management.

    He has a solid educational foundation with studies in advertising, international trades, business administration, big data, artificial intelligence, negotiation skills, and leadership from reputable institutions like Université du Québec à Montréal, HEC Montréal, and Harvard University.

    Patrick's professional journey includes key roles at Quebecor Media et Groupe TVA, Videotron, La Presse, Bell Media, RDS, Labatt Breweries of Canada, and Nestlé.

    His experience spans from creating advertising campaigns for local and national clients to driving commercial integration efforts and category development.

    Patrick Jutras is a change agent with a passion for innovation and a proven track record of success in both large corporations and SMEs.

    Patrick Jutras
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    Location

    Montreal, Quebec, Canada