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Patrick Joore
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Professional Background
Patrick Joore is a highly accomplished marketing professional with extensive experience leading innovative marketing strategies for a variety of organizations. Currently, he serves as the Co-founder and Chief Marketing Officer (CMO) at Mavin, where he leverages his considerable expertise to enhance the company's market presence and strategic growth. With a career spanning multiple countries and industries, Patrick has demonstrated a unique ability to adapt and excel in dynamic environments, making significant contributions to every organization he has been a part of.
Before co-founding Mavin, Patrick held several prestigious positions in various companies, showcasing his versatility and commitment to success. He served as the Global Marketing Director at iP2Entertainment, where he guided the global marketing strategy that propelled the company's brand recognition and engagement in competitive markets.
In addition to his global role, Patrick has a wealth of regional experience. He previously led marketing initiatives as the Head of Marketing at Smilo Foundation, deepening his understanding of brand storytelling and audience engagement while focusing on social impact. His international experience further extends from his time as the Managing Director for Europe at SPACE.TM, and as the Interim Head of the Western Europe hub at BBDO Proximity in Düsseldorf, where he managed complex marketing campaigns aimed at diverse audiences across Europe.
Patrick also led GreyPOSSIBLE Benelux as the Managing Director/CEO, wherein he not only directed corporate initiatives but also spearheaded innovative marketing strategies that successfully positioned the agency as a forefront player in the Benelux region. Previously, he was a Managing Partner and Co-owner at Blutarsky, where he took a hands-on approach to marketing and client relations, fostering lasting partnerships and leading teams to achieve exceptional results.
His foundational skills began as the Managing Director at Presky Maves Holland, where he honed his leadership skills and began forming the strategies that would shape his future roles. Patrick’s career is marked by a continuous commitment to excellence in marketing and communication.
Furthermore, Patrick has effectively contributed to organizations at all levels of marketing, as evidenced by his earlier positions as Head of Account at Lowe Amsterdam and Client Services Director at PPGH/JWT. The broad spectrum of roles he has held—including Group Account Manager at Design Factory and Partner/Account Manager at Graficomm—has armed him with a comprehensive understanding of brand development and client relationship management. Additionally, his role as European Marketing Coordinator at Sunrider Europe further enriched his grasp of international marketing dynamics.
Education and Achievements
Patrick Joore’s educational background has played a critical role in shaping his career. While specifics of his academic qualifications weren't provided, it is clear that his education provided a strong foundation in both marketing principles and innovative strategies. Throughout his career, Patrick has consistently utilized his knowledge and skills to impact brands positively, earning respect from both colleagues and clients alike.
His achievements across various organizations speak volumes of his capabilities in strategy development, team leadership, and client engagement. Patrick is well-known for crafting successful campaigns that resonate with target audiences and for building cohesive teams that share a vision for brand excellence.
In addition to his professional achievements, Patrick continues to further his understanding of the marketing field through continuous learning and adaptation to the increasingly digital landscape, positioning himself as a thought leader in today’s fast-paced market.
Achievements
Patrick Joore’s career is distinguished by a multitude of achievements in various leadership roles. As Co-founder & CMO at Mavin, he has played a pivotal role in establishing an organization built on innovation and customer-centricity. His leadership during the launch phase has resulted in a robust market entry that lays the groundwork for sustainable growth.
His previous position as Global Marketing Director at iP2Entertainment allowed him to implement comprehensive marketing strategies that directly contributed to increased revenue and brand visibility on a global scale. While at Smilo Foundation, Patrick was instrumental in establishing marketing initiatives that effectively communicated the foundation’s mission, thus driving both brand loyalty and community engagement.
In his tenure at SPACE.TM, Patrick demonstrated his knack for adaptability—under his directorship, the European market strategies were refined, significantly improving the brand’s presence in a competitive environment. Working in interim roles and leading creative teams at BBDO Proximity Duesseldorf honed his ability to manage high-stakes projects with a strategic focus, ensuring deadlines and objectives were met.
As Managing Director/CEO at GreyPOSSIBLE Benelux, Patrick showcased his capability in steering organizations towards greater efficiency and market relevance, regularly deploying creative marketing campaigns that yielded impressive results. His role at Blutarsky as Managing Partner allowed him to merge strategic thinking with operational execution—cultivating a culture of innovation that has left a lasting impact on the agency.
Throughout his career, Patrick has been recognized for his dedication to client services, particularly during his time at Lowe Amsterdam and PPGH/JWT, where he fostered critical relationships that turned into successful long-term partnerships. Furthermore, his experiences as Group Account Manager at Design Factory and Partner/Account Manager at Graficomm illustrate his comprehensive approach to market positioning, client communication, and brand management.
In summary, Patrick Joore is a dynamic force in the marketing industry, with a career that embodies passion, leadership, and an unwavering commitment to success. His journey reflects his expertise in strategy, client relations, and brand development, making him a highly sought-after professional in today’s competitive landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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