Patrick Hammond

Patrick Hammond is the Founder and Director of Hot Pickle, an independent experiential marketing agency based in London, UK. Established in August 2009, Hot Pickle focuses on creating innovative physical experiences that foster consumer engagement and brand loyalty. The agency is known for its pioneering projects, including the UK's first Marmite Shop and the world's first Magnum Pleasure Store, which highlight its commitment to unique and memorable brand experiences.12

Background and Education

Hammond has a solid educational foundation, having earned an MBA from the University of Cambridge in 2009. He also studied at the University of Virginia from 1999 to 2003. Before founding Hot Pickle, he co-founded Kitchen Sink Music, a nonprofit organization aimed at providing music education to at-risk youth in Harlem, New York.12

Career Highlights

• Hot Pickle (2009 - Present): As a leader in experiential marketing, Hammond has guided Hot Pickle in developing retail concept stores, orchestrating mass sampling campaigns, and creating immersive product experiences. The agency has grown significantly since its inception, becoming a key player in the experiential marketing sector.23
• Kitchen Sink Music (2005 - 2008): This initiative showcased his dedication to social causes through music education for disadvantaged youth.1
• Concert Artists Guild (2003 - 2008): He served as Assistant Vice President, where he honed his management skills within the arts sector.

Hammond's entrepreneurial journey began with a bold venture into experiential marketing during a challenging economic period. His partnership with Rupert Pick at Hot Pickle reflects a blend of creative vision and strategic business acumen, driving the agency's success and innovation in brand marketing.2