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Patrick Everson
Creative Director at Subject Matter
Professional Background
Patrick Everson is a seasoned creative professional with a wealth of experience in brand creation, advertising, and innovative design solutions. As the Creative Director at Subject Matter, Patrick leads teams in developing compelling narratives and impactful campaigns that resonate with audiences and elevate brand identities. His versatile skill set allows him to conceptualize big ideas while ensuring meticulous execution, whether it involves creating dynamic websites, advertising campaigns, or even engaging museum exhibits. Patrick's approach reflects an understanding of both the high-level strategies and the intricate details that contribute to a successful project.
Throughout his career, he has worn many hats, including that of a freelance designer, art director, and consultant. Each role has further honed his ability to navigate the complex landscape of visual storytelling and design. Patrick's previous roles include Art Director at Equals Three Communications, where he translated client objectives into visually stunning designs, and as a Freelance Designer for several agencies, including Tugrrrs, where he provided innovative solutions tailored to diverse client needs.
Patrick's career is characterized by a commitment to hard work, creativity, and an infectious enthusiasm for design that inspires teams and clients alike. His collaborative spirit has enabled him to ideate and execute projects that exceed expectations, contributing to his reputation as a proficiency-driven designer who thrives in dynamic environments.
Education and Achievements
Patrick's educational background lays a strong foundation for his impressive career in design and marketing. He studied Web Design for Professionals at the Corcoran College of Art and Design, where he acquired specialized skills that have significantly impacted his approach to creating interactive and user-friendly online experiences.
He also holds a BFA in Communication Design from Syracuse University, a program known for its comprehensive curriculum that encompasses various facets of art and design. This education provided Patrick with critical insights into the relationship between visual communication and audience engagement, skills he has applied throughout his career.
Further enriching his design expertise, Patrick participated in the London Design Program at Faraday House, which exposed him to international design practices and perspectives. This experience not only broadened his creative outlook but also fostered a deep appreciation for cross-cultural influences in design.
Patrick's diverse educational journey is complemented by numerous professional achievements and accolades, reflecting his dedication to excellence in the creative field. His progressive roles and successful projects highlight a career marked by continuous learning and innovation.
Notable Contributions
Patrick Everson has contributed to numerous creative projects across multiple industries, demonstrating an ability to adapt and thrive in various contexts. His leadership as Creative Director at Subject Matter showcases his capacity to harness team strengths in delivering award-winning campaigns that make a significant impact. Under his creative direction, Subject Matter has achieved recognition for its groundbreaking work, elevating both the agency and its clients within the competitive marketplace.
As a former Art Director, Patrick played a pivotal role in shaping brand identities and achieving client objectives through strategic visual communication. His experience working as a freelance designer has granted him the flexibility to collaborate with a variety of clients, applying his expertise to projects such as branding initiatives and comprehensive marketing campaigns that drive engagement and recognition.
Patrick's role as a Design Consultant for notable companies like Goebel Insurance Agency and Calsource Metrology Solutions further highlights his ability to assess client needs and deliver compelling design solutions tailored to their specific goals. His work is characterized by a results-driven focus combined with imaginative concepts that captivate audiences and enhance brand presence.
With a career that encompasses a myriad of roles—including designer at SmithGifford and Gallagher & Associates, as well as an intern at Euro RSCG 4D—Patrick Everson has continually landed himself at the forefront of design innovation.
In summary, Patrick Everson stands out as a dynamic creative force with a robust educational background and a rich tapestry of professional experiences. He is a dedicated and passionate designer who thrives on collaboration and innovation, always eager to create memorable and meaningful experiences through design.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.