Patricia Zougheib is a Lebanese professional with a vast experience in advertising, media planning, and client servicing. She holds a degree in Advertising and Sales from Saint-Joseph University in Beirut and has worked for several renowned companies such as LBCI, Initiative Media, and Rizk Advertising. Patricia has also been heavily involved in the TEDx movement, having organized several TEDx events in her hometown, including TEDxSKE weekly salon, TEDxGreenBeirut, and TEDxBeirut. Her passion for TEDx and her experience in communication and media have driven her to become an expert in event organization, public speaking, and community building.