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Patricia McDonald
Global Head of Strategy and Transformation, dentsu creative
Patricia McDonald is the Global Chief Strategy Officer (CSO) at Dentsu Creative.14 She is an award-winning strategic expert with over 20 years of experience in branding, communication, and creative strategy.23 McDonald plays a key role in interpreting and analyzing Dentsu Creative's annual global survey of Chief Marketing Officers (CMOs).14 She is recognized for her work at prestigious events and awards such as Cannes, D&AD, The One Show, and the IPA.6 McDonald is also a Certified Foresight Practitioner3, demonstrating her expertise in anticipating future trends and market dynamics.
Key Responsibilities and Contributions
- Leads the interpretation of Dentsu Creative's annual CMO survey data14
- Partners with the international Strategy, Growth, and Marketing community to form the CMO Report4
- Presents findings from the CMO Report at industry events, such as the EFK International Forum in Madrid5
- Contributes to identifying key themes and trends in marketing and business transformation4
McDonald's work at Dentsu Creative focuses on empowering CMOs and providing insights into the evolving landscape of marketing, creativity, and business transformation. Her expertise helps shape strategies that blend creativity, technology, and cultural integration to drive meaningful connections between brands and their audiences.4
