Patricia Beurskens

Patricia Beurskens is the Director of Design at Hunkemöller, a renowned lingerie brand.12 She has been with the company for 15 years, playing a crucial role in shaping the brand's design direction and evolution.1

Career and Responsibilities

As the Director of Design, Patricia Beurskens:

• Leads the lingerie design team at Hunkemöller2
• Creates vision by providing trend updates2
• Gives design direction to separate brand ranges2
• Oversees range planning2

Patricia was promoted to her current role as Director of Design in March 2023.3 Her extensive experience and dedication to the brand have been instrumental in maintaining Hunkemöller's feminine and confident identity.1

Design Philosophy and Approach

Patricia Beurskens approaches lingerie design with a unique perspective:

• She believes in designing "for someone, not for everyone," emphasizing inclusivity and diversity in sizing1
• Balances creative experimentation with maintaining the brand's core identity1
• Focuses on the interplay between materials, body shapes, and functionality in lingerie design1
• Considers comfort, color, and the overall aesthetic in her creations1

Industry Impact

Under Patricia's leadership, Hunkemöller has remained at the forefront of lingerie design. Her work reflects a commitment to:

• Women's empowerment and confidence1
• Sustainability in fashion1
• Creating a lifestyle and community around the brand, rather than just selling products1

Patricia Beurskens' passion for lingerie design and her innovative approach have contributed significantly to Hunkemöller's success in the ever-evolving world of fashion.1