Patricia Alba

Patricia Alba is a Visual Merchandiser at Massimo Dutti, a brand under the Inditex group, based in London, England. She has been in this role since November 2022, bringing her extensive experience in visual merchandising and styling to the position. Prior to her current role, she worked as a Visual Merchandiser at Zara from September 2021 to November 2022, where she was responsible for displaying products in line with company guidelines and seasonal trends.1

Alba has a strong background in the retail fashion industry, having worked with several key high street retailers, including Reiss, Levi's, Mango, and H&M. She is recognized for her ability to identify best-selling items and create appealing merchandise displays that encourage multi-buy purchases. Her skills are complemented by her detail-oriented and commercially driven approach, along with a solid understanding of fashion trends.1