Patavarayan Govindan Chettiar

Patavarayan Govindan Chettiar is the Founder of Performious, a data-driven digital marketing agency specializing in providing marketing and business strategies to engage customers across various stages of the business funnel.

Performious offers Brand, Performance, and Always-On Digital Marketing solutions across Paid, Earned, Owned, Social & Shared media services for both B2C & B2B clients.

He has a background in Electronics from Larsen & Toubro Institute Of Technology and attended St. Jude's High School.

With a wealth of experience in industries such as BFSI, E-Commerce, Telecom, Edu, EduTech, Travel, Retail, Technology, D2C Products, B2B, and more, Patavarayan has held key positions in various organizations.

Prior to founding Performious, he co-founded Sherpa Commerce and Dataculous, and held roles like General Manager at Havas Media Group, AVP at WATConsult and Resultrix, Sr. Manager at Kingfisher Airlines, and Founding Partner at Solid Radicle Solutions, among others.

With a strong background in areas like Digital Paid Media, Performance Marketing, E-Commerce, SEO, SEM, SMM, AdNetwork, and Business Development, Patavarayan has a deep understanding of driving successful digital marketing campaigns and strategies.