Pat O'Connor

Pat O'Connor is the President and Chief Executive Officer of POC Media, a company he founded in 1990. POC Media is based in Philadelphia and specializes in experiential marketing, particularly within the music and entertainment sectors. The company has worked with a diverse range of clients, including sports broadcasting entities, sports teams, global brands, and recording artists. Over the years, POC Media has been involved in clearing soundtracks for commercials, movies, and television programming, as well as producing concerts at major venues across North America.12

Under O'Connor's leadership, POC Media has developed innovative marketing platforms that leverage digital technologies and consumer engagement strategies. Notably, the company has created a college-based concert touring platform designed to engage millennials through augmented reality and viral marketing initiatives.1 Additionally, POC Media is transforming music discovery and licensing by incorporating AI and blockchain technology into its operations, aiming to streamline music clearance processes for various media applications.23

O'Connor's educational background includes a Bachelor's degree in Biophysics from 1978 to 1982.3 His extensive experience in the industry has positioned him as a key figure in the evolving landscape of music and entertainment marketing.