Pat Cummings

Pat Cummings is the Chief Executive Officer of Marketing Management Analytics (MMA), a position he has held since October 2010. Under his leadership, MMA has experienced significant growth, expanding its operations from primarily North America to over 30 countries and achieving an organic growth rate of nearly 500% between 2011 and 2022.13

Professional Background

• MMA (Marketing Management Analytics):

  • Role: CEO
  • Tenure: October 2010 - Present
  • Achievements: Acquired control of MMA from Aegis/Synovate, integrated SCAnalytics in India, and completed the sale of MMA to Ipsos in June 2019.12

• Accenture:

  • Role: Partner, Managing Director - North America
  • Tenure: October 2004 - December 2007

• Information Resources, Inc.:

  • Role: Senior Vice President, Strategic Consulting
  • Tenure: October 2002 - October 2004

Cummings has also worked with various start-ups and consumer product companies, including MeadWestvaco and Johnson & Johnson.1

Education

Pat Cummings holds a degree from the University of Notre Dame, which has contributed to his extensive expertise in business transformation and analytics solutions.12

Specialties

His professional focus includes business growth, development, team building, and value creation through intelligent data and analytic automation.13