Pat Berry

Patrick Berry is an accomplished Independent Executive Producer and Creative Technologist based in Chicago, Illinois, with over 20 years of experience in production and operations. He has a strong background in leading high-performing teams and has worked extensively with brands and agencies in the marketing and advertising sectors. His expertise lies at the intersection of creativity, technology, and storytelling, with a particular focus on AI, Web3, and creative technologies.1

Professional Experience

• Independent (2000 - Present): Patrick operates as a multidisciplinary executive producer, crafting strategies for brand visibility and overseeing major creative productions from concept to completion. He has collaborated with notable clients such as Kimberly-Clark, United Airlines, and various global brands.1
• Global Director of Content at Kimberly-Clark (2019 - 2020): He managed creative production across multiple channels, significantly improving project margins through strategic outsourcing.1
• Director of Emerging Media at Leo Burnett (2003 - 2008): Patrick was instrumental in transforming the agency's integrated production department into a revenue-generating operation, enhancing digital practices across various media channels.1

Education

• Bachelor's Degree in Film & Media from the University of Maryland College Park.
• Completed programs in Improvisation, Creative Writing, and Performance at The Second City.1

Additional Roles

Patrick has served on the board for the Creative Technology board of the 4A's, where he contributed to initiatives that bridge technology and creativity within the advertising industry. He also held a position on the board of directors for the Society of Digital Agencies.1

Overall, Patrick Berry is recognized for his innovative approach to integrating technology within creative processes, making significant contributions to the marketing landscape.