Parham Azimi

Parham Azimi is the CEO and Co-Founder of iconik Media, a company that provides a smart media management solution for video collaboration and file sharing.14 He has been leading iconik since its inception, guiding the company through significant growth and technological advancements in the field of media management.

Under Azimi's leadership, iconik has developed a hybrid architecture-based media management hub that helps organizations keep their media files organized, facilitates easy file discovery, and enables global collaboration.1 The platform integrates with AWS Elemental Media Services and utilizes AI technologies like Amazon Rekognition and Amazon Transcribe to enhance media workflows and improve content searchability.1

Azimi has overseen iconik's expansion, which has seen remarkable growth. In 2020, the company reported a 477% increase in total asset count, managing over 55 million assets.1 He has also guided the company through strategic moves, such as becoming part of the Cantemo Group3 and later being acquired by Backlight, a media technology company.4

As a thought leader in the media management space, Azimi has written about industry trends and shared insights on remote collaboration, cloud-based workflows, and the use of AI in media production.12 His expertise spans areas such as video production, cloud technologies, and artificial intelligence applications in media management.