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Paolo Lorenzoni
Country Director of Marketing, Italy and Greece
Paolo Lorenzoni is a seasoned entertainment and tech executive with over 15 years of international experience in various prominent roles within the industry.
Having held the position of Country Director of Marketing for Italy and Greece at Netflix since 2016, Paolo was an integral part of the EMEA leadership team based in Amsterdam HQ before shifting to Rome in 2021 to establish the local office.
During his tenure at Sky, Paolo spearheaded the OTT and New Media business, overseeing the successful launch of NOW TV and Roku in Italy.
Prior to this, he served as the Vice President of marketing and digital activities for Discovery Networks in Milan, contributing significantly to the company's marketing strategies and digital initiatives.
Paolo's innovative mindset led him to establish Sky Italia's first social media department, highlighting his forward-thinking approach to marketing to diverse audiences, and he was recognized as a member of the NewsCorp Digital Leaders Collective, a team dedicated to engaging millennials and led by James Murdoch.
His career also saw him at Current TV, later rebranded as Al Jazeera America, where he held positions as Marketing Director in Italy and later as Commercial & Marketing Director in London, where he managed communications for President Al Gore.
Paolo's educational background includes studies at institutions such as IULM University, EHESS - Ecole des Hautes Etudes en Sciences Sociales, and Université Sorbonne Nouvelle, reflecting his strong academic foundation.
His rich professional journey across top-tier organizations and diverse roles underscores his versatile skill set and strategic acumen in navigating the dynamic landscape of entertainment and technology.
Paolo Lorenzoni's remarkable career trajectory showcases his leadership capabilities, marketing expertise, digital proficiency, and innovative contributions to the entertainment and tech sectors.