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paolo carella
Designer - Retoucher
Paolo Carella began his design journey as a 'classic' graphic designer, evolving his skills in advertising and brand identity. With a focus on below the line (Btl) marketing, he developed a deep appreciation for fonts and typography which remain integral to his work. Currently, he is a key member of the Design team, specializing in visual design, photo compositing, and retouching. Paolo's educational background includes studying graphic design and communication at IED Istituto Europeo di Design. His professional experience spans various roles such as Senior Graphic Designer and Art Director at Rai - Radiotelevisione Italiana, Art Director at teamUp agency, Art directing and graphic design at SNO YACHTS, and Graphic designer at iCare.