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Paolla Ruiz
Field Marketing Advisor en Zebra Technologies
Professional Background
Paolla Ruiz is a seasoned professional in the field of strategic marketing, boasting a wealth of experience that spans various industries and sectors. With a strong foundation in both psychology and business administration, Paolla has successfully carved a niche in marketing strategies that drive demand generation and brand awareness. Her career has seen her take on influential roles at renowned companies such as Zebra Technologies and Symantec, where her expertise in field marketing and channel management has contributed to impressive marketing campaigns and product launches.
In her current role as a Field Marketing Advisor at Zebra Technologies, Paolla is responsible for crafting and executing marketing strategies that align with the company’s business objectives. Her background in business to business marketing (B2B) allows her to effectively target key strategic accounts and maximize engagement through innovative field marketing tactics and events. With her hands-on experience in new product launches—utilizing her expertise in digital and social media marketing—Paolla ensures that each campaign resonates with the target audience, leading to increased sales and enhanced brand loyalty.
Previously, Paolla held the position of Regional Marketing Manager at Kronos Incorporated, where she oversaw marketing initiatives across multiple markets. Her ability to analyze market trends and consumer behavior proved invaluable, allowing her to develop targeted marketing approaches that significantly improved lead generation efforts. Additionally, her roles at Symantec as Senior Marketing Manager and Junior Marketing Manager saw her excel in channel marketing. Here, she fostered strong relationships with partners and leveraged various marketing channels to drive product engagement and sales effectiveness. Her comprehensive understanding of the technology sector, particularly in software and hardware, further enhances her capabilities, allowing her to thrive in dynamic and fast-paced environments.
Moreover, Paolla’s early involvement with AIESEC, an international youth-run organization, illustrates her commitment to leadership and community development. As Local Committee President, she honed her skills in project management and cross-cultural communication, experiences that would later enrich her marketing acumen.
Education and Achievements
Paolla’s academic journey reflects her dedication to personal and professional development. She holds a Bachelor of Business Administration (B.B.A.) from Universidad La Salle, A.C., where she developed a comprehensive understanding of business operations and marketing principles. Furthermore, she pursued a specialization in Marketing and Advertising at the same institution, achieving an impressive score of 9.0, underscoring her commitment to excellence in the field.
In addition to her business qualifications, Paolla holds a Bachelor’s degree in Psychology from Universidad del Valle de México with a remarkable score of 9.0, and a Master’s degree in Gestalt Psychotherapy from Universidad Gestalt. This unique educational background enhances her ability to understand consumer psychology and effectively craft messages that resonate with audiences.
Paolla has also completed specialized training in Human Development, further diversifying her skills and expanding her insight into customer engagement. Her Diploma in English Teaching from Washington School, where she scored 9.6, highlights her proficiency in communication—a vital asset in today’s global marketing landscape.
Paolla’s continuous quest for knowledge and excellence in her field has positioned her as a thought leader in strategic marketing, particularly in demand generation and digital marketing strategies. Her commitment to driving ROI and enhancing brand growth has yielded significant results for the organizations she has been part of, underscoring her role as a valuable marketing strategist in the tech industry.
Achievements
Throughout her impressive career, Paolla Ruiz has amassed numerous achievements that showcase her impact in the marketing sphere. At Zebra Technologies, her innovative field marketing strategies led to successful product launches that not only generated substantial revenue but also established lasting relationships with clients and partners. Her expertise in budget management and ROI analysis has enabled her to craft cost-effective marketing campaigns that deliver exceptional results, prompting recognition from her peers and superiors.
During her tenure at Symantec, Paolla played a crucial role in transforming the company's channel marketing strategies. Her ability to leverage multi-channel approaches for engaging various stakeholders resulted in enhanced product visibility and generated demand across diverse customer segments. This impressive track record of delivering results through strategic planning and execution is a testament to her marketing prowess.
Paolla’s adeptness at event management has also reinforced her reputation as an outstanding field marketer. By organizing impactful events that align with product launches and key marketing campaigns, she has successfully increased brand presence and engagement in competitive markets. Her strategic insight into consumer behavior allows her to create memorable experiences that resonate deeply with target demographics.
Beyond her professional roles, Paolla has actively contributed to marketing communities and initiatives that promote best practices in branding and demand generation. Her engagement in various leadership roles enhances her network and influence, fostering collaboration among marketing professionals and serving as a source of inspiration to emerging marketers in the field.
In summary, Paolla Ruiz's rich educational background, extensive career history, and numerous achievements culminate in a profile of a highly accomplished strategic marketing professional. Her expertise in B2B marketing, demand generation, new product launching, and channel marketing not only exemplifies her proficiency but also positions her competitively in the ever-evolving marketing landscape. As technology continues to advance and marketing strategies evolve, Paolla remains at the forefront, leveraging her skills to drive successful campaigns and contribute to the growth of the organizations she represents.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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