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Paola Colombo
Chief Digital Officer
Paola Colombo is the Chief Digital Officer (CDO) at MFE Advertising, the international saleshouse of MediaForEurope (MFE).23 In her role, she is responsible for creating a suite of advertising products and leading digital innovation initiatives.24
Professional Background
Paola Colombo has extensive experience in the media and advertising industry. Prior to her current position, she served as the General Manager of Publitalia '80, which is Mediaset Italy's saleshouse.6 In that role, she led the Adtech and Business development unit.6
Current Responsibilities
As CDO at MFE Advertising, Paola Colombo's responsibilities include:
- Developing digital advertising products
- Driving innovation in advertising technology
- Overseeing digital strategy for the company
She is actively involved in industry events and discussions, particularly those focused on the future of TV advertising and connected TV.24
Recent Initiatives
In April 2024, Paola Colombo was involved in MFE Advertising's Digital Product Innovation Award, an internal contest aimed at fostering innovation within the company.5 This initiative demonstrates her commitment to driving digital transformation and encouraging creative solutions in the advertising space.
Paola Colombo is based in Milan, Italy, and has a strong professional network with over 500 connections on LinkedIn.1 Her LinkedIn profile can be found under the username paola-colombo-aab1634, as mentioned in the query.
