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augment.eco

Chief Operating Officer

Helping people to leave their cars home and commute greener and funnier way with e-scooters

Augment Sports

Director micromobility

Achray House Hotel

Director

gohenry

Business Analyst

Co-founded for Elisa Oyj Europe’s fastest growing online media service monetized by e-commerce retail. This position involves converting online visitors gained from OTT video views and social media coverage to e-commerce retail customers. The effect of this is an increase in EpicTv’s market share in a market worth €3bn.

Key Achievements
- Successfully converting online visitors into e-commerce retail customers resulting in increased profit being made and EpicTV’s market share substantially increasing
- Delivered the MVP in under 6 months by utilizing cloud and SaaS services enabling the maximum amount of validated learning about customers to be gathered with the least business effort

Responsibilities:
- Overseeing the conceptualisation and delivery of products and services across all platforms including web and mobile
- Undertaking in-depth market analysis into the current market enabling an understanding of customers needs and their expectations about the products minimal features to be developed
- Acting as the Group Leader for Product Managers and leading the development team, ensuring that each individual understands the products and how they will be monetized
- Engaging with partner companies in the development of the products and an-in-house team to define the architecture to build the product to meet customers’ expectations using agile methods (scrum and kanban)
- Supervising the Graphical Designers and User Interface Designers when deciding the visual appearance of the products resulting in visually appealing products being created
- Managing over 20 staff members which involves defining their goals and targets and leading meetings on a weekly and monthly basis using Lean Startup methodology
- Overseeing the hiring of employees ensuring that each individual is employed based on their experience and skills
- Leading the agile development of the product which involves leading service design sprints enabling user stories to be completed

Epictv.com

Founding Director

Key Achievement:
- Contributing towards a 5-10% revenue growth of the business each year by identifying profitable business and product opportunities and implementing process improvements.

Responsibilities:
- Identifying potential new product ideas by understanding customers (Estonian and Finnish) needs and the selection criteria most important to them 
- Contributing towards the company’s business development through generating and testing new product ideas to determine their viability and expected return on investment
- Heading the customer division’s product lifetime process which involves identifying inefficiencies and reducing costs to maximise profit made and ensure the efficient use of company resources
- Utilising the market knowledge gained to build a solution designed to meet customers’ needs, setting pricing and testing and launching the products 
- Developing an understanding of the end to end value chain, specifically determining where bottlenecks and constraints in the process are occurring and resolving them within a timely manner
- Leading strategy planning streams in the mobile and media sectors by identifying potential business opportunities and market developments and communicating them to the Directors 
Implementing approved strategies with the intention of maintaining the company’s 40%+ market share and 20%+ EBIT level in the core markets
- Leading strategic projects with a €20M+ EBIT impact resulting in market changes or mandatory regulatory changes including the new European-wide mobile roaming regulation being met

Elisa Group Oyj

Vice President, Business Planning

Helping Elisa Eesti to reach stronger position in local telecom markets

Elisa Eesti AS

Member of the Board

PRODUCT LEAD, OTT Consumer Video

Key Achievement:
- Identified a business area with substantial customer demand and developed Elisa’s OTT video business resulting in €100M + annual revenue being generated at present.
Responsibilities:
- Identified customers’ needs which involved interviewing them to determine their most important requirements thereby enabling the MVP concerning customers’ desire to access content anytime, anywhere to be defined
- Increased employee engagement by inspiring the product and sales team which involved understanding the goals of each individual to adopt a successful omni-channel sales approach
- Maximised the CLV from each customer by strategically introducing a subscription model, and increasing ARPU by providing individuals with personalised social and content recommendations

PRODUCT DIRECTOR, B2C Mobile and Broadband Subscription Businesses

Key Achievement:
- Increased Elisa’s mobile telco market share from 30% to 40% and attained a €5.3bn market cap by leading highly talented product management and user experience teams and reducing CAC costs
Responsibilities:
- Transformed Elisa’s mobile pricing strategy and decreased Customer Acquisition Costs (CAC)  by focusing on e-commerce instead of the store based sales channel resulting in profit being maximised and expenditure reducing
- Created KPI metrics which took into consideration the Net Promoter Score (NPS) and Customer Lifetime Value (CLV) enabling the team change and change management process to be supported
- Managed the product organisation enabling the selected strategy to be economically viable to implement throughout the company in line with pre-set time scales
Conceptualised and developed new processes with the intention of tracking and managing radio network investments

Executive Vice President, Consumer Business unit

Building the mobile virtual operator (MVNO) to address the business opportunity arising from mobile number portability. Saunalahti reached over 10% market share in less than 4 years. Creating shareholder value increase of €200M+ through focusing on the most valuable customer segments and pure online e-commerce sales channel together with online self-service. Utilizing the end-to-end agility as an unfair competitive advantage to paralyze traditional telcos, as they soon learned that whatever they tried to do, Saunalahti was already one step ahead.

Saunalahti Group Oyj

Managing the technical and product integration and prioritising tasks to reach set goals through anchoring new approaches into the acquired company.

Jippii

Identifying the business opportunity which arose through the explosion of home pc ownership rates together with internet growth and new faster access methods. Achieving 10 percent market share for NIC in less than a year, rewarding shareholders with €40M.

Panu Lehti