Panu Korhonen

Panu Korhonen is a highly skilled designer with extensive experience in the field of design, particularly focusing on making GenAI (Generative AI) useful and usable.1 He currently holds the position of Design Director for GenAI at Reaktor, a technology company.1

Professional Background

Panu specializes in several key areas:

• Strategic design
• Concept design
• Interaction design (UX design)
• Product strategy and roadmapping
• User research

His mission is to transform vague ideas into services that end-users love while providing viable business solutions.1 Panu is known for his ability to create clarity out of chaos and solve complex problems in the design process.

Education and Expertise

Panu's educational background is diverse, combining studies in:

• Mathematics
• Computer Science
• Marketing
• Advertising
• Copywriting

This multidisciplinary approach has contributed to his expertise in creating user-friendly and effective designs.

Career History

Throughout his career, Panu has held various positions at prominent companies:

• Design Lead/UX Lead at VR Group
• Designer and Managing Director at Nordkapp
• Design Lead at Reaktor
• Founder at Uute Design Oy
• Chief UI Designer, Senior Research Manager, Senior Manager of User Experience, Insight & Innovation, and Product User Experience at Nokia

Current Focus

In his current role, Panu is dedicated to making Generative AI technologies useful and usable.3 He emphasizes the importance of prioritizing user and business needs when working with AI technologies.3

Panu Korhonen is recognized as an expert in his field, having worked with major companies such as Nokia, Fortum, Sonera/Telia, and Sanoma, among others. His LinkedIn profile (username: panuk) reflects his current focus on strategic, concept, and interaction design in the context of Generative AI.23