Indian School of Business

National Institute of Technology, Jamshedpur

ISB Co'21 -  Product @ Myntra

Ethos

Senior Product Manager

● Created strategy for Personalization and Recommendation. Implemented features that led to an increase in conversion
● Retention & Growth - Increased user Retention by identifying pain points of the cohorts that had maximum drop-offs

JioMart

● Spearheaded the launch of India’s first in-house live commerce platform MLive. Increased traffic by 10x, number of daily Lives by 20x, and conversion by 5x within 12 months of launch
● Managed the end-to-end product development and feature prioritization for MCreators App, a platform dedicated to influencers to conduct live streaming. 100+ influencers conducted MLives from 20+ cities across India
● Collaborated with leadership to create the vision and roadmap for the Social Commerce charter for Myntra
● Conducted multiple user research to understand the shopping behavior on MLive. Analyzed the results and incorporated the learning for new feature development resulting in 2x increase in conversion

Myntra

Product Manager - MLive

● Led the ideation of ~150 features, and experimented ~80 features, 20 were successful and rolled out for the entire user base leading to an incremental revenue of 0.5%-0.6% annually
● Developed innovative features with under 2-4 weeks of development effort by identifying gaps in the user journeys
● Evangelized Growth Mindset across teams and leadership, onboarded teams to adopt experimentation culture

Product Manager -  Growth Hacking

● Built a robust A/B Testing platform by incorporating all technical and statistical aspects. Increased experimentation capability from 40 to 300 live experiments per month
● Implemented Bayesian Approach to significance which increased usability of A/B testing platform, trust in the results
● Enhanced Customer Segments Tool by integrating with 7+ microservices making seamless connections with core services
● Automated the segment creation using SQL in the segmentation platform

Product Manager - Analytics

● Developed MicroSegments framework creating >1 Lakh user segments using 30+ metrics across 5 dimensions. Achieved 3x increase in campaign ROIs due to personalized communication via MicroSegments
● Worked with Marketing and Growth teams to build a what-if simulator for predicting the traffic based on inputs such push notifications, ad spends etc.

Senior Analyst

Analyst

● Helped client increase basket size by implementing Market Basket Analysis to identify a set of products that are sold together; suggested the placements of products in brick and mortar stores
● Implemented Localisation for product assortment by identifying the local preferences and demographics

Pankaj Soni