Pamela Young

Pamela Young is the Head of Sales at CVS Media Exchange (CMX), which is part of CVS Health.12 She is a seasoned veteran of the advertising industry with experience on the agency, partner, and client sides.4

Professional Background

Young brings a wealth of experience to her role at CMX. She is described as a savvy marketer with a "high get it factor" and a passion for great work.3 Her expertise spans across various aspects of marketing and advertising, with a particular focus on retail media and loyalty programs.

Role at CVS Media Exchange

At CMX, Pamela Young plays a crucial role in driving the company's retail media initiatives. She is involved in:

• Leveraging CVS's ExtraCare loyalty program, which has 74 million members, to provide valuable insights for marketers2
• Utilizing customer data to understand purchasing behaviors and trends2
• Developing strategies to enhance customer engagement with CVS and its brand partners1
• Fostering relationships with brands and CMOs to drive sales and brand loyalty2

Insights and Expertise

Young is known for sharing insights on:

• The impact of loyalty programs on consumer choice1
• How retail media can drive brand loyalty2
• The value of customer data in understanding purchasing behaviors2
• The evolution of retail media and its impact on relationships between retailers and brands2

Personal Values

Pamela Young has expressed pride in working for CVS Health, particularly noting the company's commitment to women's health. She emphasizes the importance of access to products for women's mental and physical well-being.5