Pamela Abbazia

Pamela Abbazia is the Executive Director of Marketing and Digital Strategy at Rider University, located in Lawrenceville, New Jersey. With over 15 years of experience in marketing across agency, corporate, and higher education settings, she is skilled in developing integrated campaigns that enhance branding, engagement, and sales. Her expertise includes project management, content creation, website optimization, social media, influencer relations, and various digital marketing tools such as Adobe Creative Cloud and Google Analytics.1

Abbazia holds a Bachelor of Arts from Rowan University, a Master of Communication & Media from Rutgers University, and a certificate from Cornell University.1 She has been recognized for her work with awards such as the Gold Award for Best Website at the 14th Annual CUPPIE Awards in 2021.1