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Pam Seidman
Founder at BYBBA & SEIDLINE GROUP CONSULTING
Pam Seidman is the Founder of BYBBA, a company established in April 2021, based in New York. BYBBA focuses on creating sustainable bags that combine purpose, function, and lasting style, promoting a lifestyle centered around reuse and environmental consciousness. Each purchase contributes to removing plastic from oceans and coastlines through partnerships with organizations like 4OCEAN.15
Professional Background
Pam has over 25 years of experience in the fashion industry, having held significant roles at major brands such as Valentino, Express, and Nine West. Prior to founding BYBBA, she was the EVP of Marketing & Communications at Nine West Group, where she led global branding initiatives and developed integrated marketing strategies. She also served as Vice President of Brand Marketing & Communications at Express and worked as a Director of PR & Marketing at Valentino.12
Education
Pam holds a Bachelor of Science degree in Business/Communications from Northwestern University.1
Current Initiatives
Under her leadership, BYBBA emphasizes sustainable practices and ethical manufacturing, aiming to reshape consumer habits by encouraging the use of durable products that have a positive environmental impact.34
