Paloma Ferrer Ruiz-Vernacci

Head of Marketing , Polestar

Paloma Ferrer Ruiz-Vernacci is an experienced marketing professional currently serving as the Head of Marketing at Polestar, an electric vehicle manufacturer.1 Her career spans various industries, including beauty, technology, and sustainability.

Professional Experience

Current Role: Paloma has been the Head of Marketing at Polestar since February 2022, based in the Greater Madrid Metropolitan Area.1

Previous Positions: Before joining Polestar, Paloma held several notable positions:

Head of Digital, Data & CRM at L'Oréal (2020-2022)
Online Brand Manager for Luxury Brands at L'Oréal (2017-2019)
VP of Marketing and Growth and Retention Manager at PERCENTILcom (2013-2017)
Digital Marketing Manager at Elowcost (2012-2013)
Digital Marketing Executive at Grupo MASMOVIL (2011)

Education

Paloma holds the following degrees:

Master's degree in Business Strategy from Universidad Francisco de Vitoria (2009-2010)
Bachelor's degree in Business Administration with an English degree from Universidad Francisco de Vitoria (2005-2010)1

Skills and Expertise

Paloma's expertise includes:

Digital Marketing
eCommerce
CRM and data analysis
Omnichannel strategies
B2B2C marketing
Performance marketing
Design

Her experience spans various sectors, including beauty, technology, and sustainability.1

Recent Initiatives

In her current role at Polestar, Paloma has been involved in enhancing the user experience for Polestar 2 drivers. For example, she announced the integration of Waze as an in-car app for Polestar 2 vehicles in April 2023.2

Paloma Ferrer Ruiz-Vernacci's LinkedIn profile showcases a professional with a strong background in digital marketing and a focus on innovative, customer-centric strategies in the automotive and technology sectors.