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    Paloma Ferrer Ruiz-Vernacci

    Head of Marketing , Polestar

    Paloma Ferrer Ruiz-Vernacci is an experienced marketing professional currently serving as the Head of Marketing at Polestar, an electric vehicle manufacturer.1 Her career spans various industries, including beauty, technology, and sustainability.

    Professional Experience

    Current Role: Paloma has been the Head of Marketing at Polestar since February 2022, based in the Greater Madrid Metropolitan Area.1

    Previous Positions: Before joining Polestar, Paloma held several notable positions:

    • Head of Digital, Data & CRM at L'Oréal (2020-2022)
    • Online Brand Manager for Luxury Brands at L'Oréal (2017-2019)
    • VP of Marketing and Growth and Retention Manager at PERCENTILcom (2013-2017)
    • Digital Marketing Manager at Elowcost (2012-2013)
    • Digital Marketing Executive at Grupo MASMOVIL (2011)

    Education

    Paloma holds the following degrees:

    • Master's degree in Business Strategy from Universidad Francisco de Vitoria (2009-2010)
    • Bachelor's degree in Business Administration with an English degree from Universidad Francisco de Vitoria (2005-2010)1

    Skills and Expertise

    Paloma's expertise includes:

    • Digital Marketing
    • eCommerce
    • CRM and data analysis
    • Omnichannel strategies
    • B2B2C marketing
    • Performance marketing
    • Design

    Her experience spans various sectors, including beauty, technology, and sustainability.1

    Recent Initiatives

    In her current role at Polestar, Paloma has been involved in enhancing the user experience for Polestar 2 drivers. For example, she announced the integration of Waze as an in-car app for Polestar 2 vehicles in April 2023.2

    Paloma Ferrer Ruiz-Vernacci's LinkedIn profile showcases a professional with a strong background in digital marketing and a focus on innovative, customer-centric strategies in the automotive and technology sectors.

    Related Questions

    What are Paloma Ferrer Ruiz-Vernacci's key achievements at Polestar?
    How has Paloma Ferrer Ruiz-Vernacci's experience at L'Oréal influenced her marketing strategies at Polestar?
    What specific digital marketing strategies has Paloma Ferrer Ruiz-Vernacci implemented at Polestar?
    How does Paloma Ferrer Ruiz-Vernacci integrate CRM and data analysis into her marketing campaigns?
    What are Paloma Ferrer Ruiz-Vernacci's future plans for Polestar's marketing initiatives?
    Paloma Ferrer Ruiz-Vernacci
    Paloma Ferrer Ruiz-Vernacci, photo 1
    Paloma Ferrer Ruiz-Vernacci, photo 2
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    Location

    Greater Madrid Metropolitan Area