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Pallavi Vanacharla
CMO, Product Marketing, Demand Gen (New Relic, Intuit, Twilio, Cisco)
Pallavi Vanacharla is the Vice President of Product Marketing and Enterprise Marketing at New Relic, a position she has held since January 2023. In this role, she leads the Product Marketing function, focusing on helping engineers adopt observability practices and data-driven approaches in software engineering.
Professional Background
Pallavi has over 20 years of experience in marketing, particularly in product marketing. Before joining New Relic, she worked at Twilio, where she held several senior marketing roles, including Head of Marketing for IoT and Senior Director of Product Marketing for various industries. Her career also includes significant positions at Cisco, Intuit, and other tech companies, where she has been instrumental in launching products and driving marketing strategies.
Education
Pallavi Vanacharla is an alumna of the University of California, Davis, where she attended the Graduate School of Management.
Mentorship and Contributions
In addition to her corporate roles, Pallavi is actively involved in mentorship within the marketing community, serving as a PMM Top 100 Mentor at Sharebird and a mentor for the Product Marketing Alliance. Her commitment to sharing knowledge in product marketing reflects her dedication to the field and her desire to support emerging marketers.1
