Suggestions
Pallavi Singh
Head - Customer Experience & Revenue
Pallavi Singh is a senior business executive with extensive experience in marketing, brand management, and digital transformation in the automotive industry. She currently serves as the Head of Digital & Customer Services at VIDA World, an EV platform and technology ecosystem.12
Career Highlights
Pallavi has held several prominent positions in the automotive industry:
- Head of Digital & Customer Services at VIDA World (April 2022 - Present)
- Marketing Director at BMW India (July 2019 - April 2021)
- Head of Marketing at Morris Garages (2017 - 2019)
- Director Marketing at Harley-Davidson Motor Company (October 2013 - July 2017)
- Marketing Manager and Assistant Manager at Harley-Davidson (December 2009 - September 2013)
- Assistant Manager - Marketing at India Yamaha Motor Pvt. Ltd (2007 - 2009)12
Expertise and Skills
Pallavi specializes in:
- Brand Management
- Digital Transformation
- Customer Experience Strategy
- Marketing Technology (MarTech)
- Business Strategy
- Communication
She is known for building bridges between art and science to create innovative, digital-first marketing initiatives, particularly in the premium market segment.12
Education
Pallavi's educational background includes:
- Digital Luminary Program from Indian School of Business
- Executive Education in Digital Marketing from Columbia Business School
- MBA in Marketing from Birla Institute of Management & Technology
- B.Com (Honours) from Sri Guru Gobind Singh College2
Personal Approach
Pallavi is described as a highly effective and pioneering executive who focuses on serving customers through innovation. She is passionate about technology that enhances customer interactions and is driven by social innovation and community building.2
