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Pal Afzelius
CEO and co-founder
Pal Marton Afzelius is the CEO and co-founder of Protobrand, a technology-powered market research consultancy.26 He was appointed to the position of CEO in January 2023, after previously working with the company.14 Afzelius has over 20 years of experience in sales and management positions and is known for his rational and enthusiastic approach.
Before joining Protobrand as CEO, Afzelius worked at EF Education First as a VP of Sales, where he held various roles from Sales Manager to VP of Sales.6 His leadership style is described as goal-oriented and driven, bringing out the best in people and creating a positive culture where anything is possible.3
Protobrand's founder and chairman, Anders Bengtsson, Ph.D., praised Afzelius's experience and optimistic leadership when announcing his appointment as CEO.5 Under Afzelius's leadership, Protobrand is expanding its insights solutions for clients and continuing to innovate in the field of behavioral science and market research.4
