Paige Ford

Paige Ford is the Manager of SEO at Netflix, based in San Francisco, California. She has been leading SEO strategy for netflix.com and help.netflix.com since April 2016.3 With over 500 connections on LinkedIn, Ford is an experienced professional in the field of search engine optimization.2

Career Background

Prior to her role at Netflix, Ford worked as an SEO and Content Marketing Manager at Tatcha.3 Her experience also includes a position at Autodesk, showcasing a diverse background in the tech industry.4

Expertise and Contributions

Ford is known for her expertise in SEO and content strategy. She frequently shares insights about SEO practices, particularly in the context of large organizations like Netflix. Some key aspects of her approach include:

1. Tailoring language to the audience: Ford emphasizes the importance of communicating SEO concepts in terms that resonate with different stakeholders, such as product managers, directors, and C-level executives.1

2. Cross-team collaboration: She advocates for working closely with other teams, such as UX and engineering, to achieve SEO goals efficiently.1

3. Strategic prioritization: Ford focuses on aligning SEO initiatives with broader business objectives and ensuring that SEO work is integrated effectively into development sprints.1

Professional Presence

Paige Ford maintains an active professional presence online:

• Her LinkedIn profile can be found under the username "paigeford".2
• She is active on Twitter with the handle @pgfrd, where she tweets about SEO, San Francisco, and football.4
• Ford has participated in industry podcasts, such as the Opinionated SEO Opinions podcast, sharing her insights on SEO strategies.1

In addition to her professional pursuits, Ford is described as a travel enthusiast and language lover, currently learning Chinese.4 Her multifaceted background and ongoing engagement with the SEO community contribute to her reputation as a respected figure in the field of search engine optimization.