Paco Prieto

Paco Prieto is a Psychologist who transitioned into the field of Information and Communication Technologies (ICT) at the start of his career.

With over 20 years of experience, he has been involved in managing and directing projects in the Information Society sector from a specialized ICT Center, focusing on developing strategies, proposing policies, and executing information society projects.

Paco later turned his attention towards cities, seeing technology as a means to drive societal changes and efficiencies, particularly through smart cities or as he prefers to call them, innovative cities.

In the last 6 years, he has been emphasizing on fostering a culture of innovation and creativity through services that involve creative thinking, serious play, and collaboration with businesses.

His professional journey, heavily oriented towards the public sector, combines a market orientation, service vocation, project management, and team leadership within innovative contexts.

His expertise lies in empowering companies and their teams to bridge ideas into actionable projects, thereby cultivating innovation cultures within organizations.

Paco's educational background encompasses certifications and studies ranging from Lego Serious Play Method to Creative Problem Solving, Doctoral studies in Entrepreneurial Personality and Happiness at Work, Coaching, e-Business, and Psychology.