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Brian Paco Álvarez
Vegas Born Entrepreneur | CEO | Anthropologist | Public Speaker | Tour Guide | Las Vegas’ Curator of Culture & Leader in the Arts | As seen on CBS Sunday Morning & The New York Times Follow me on Instagram @lasvegaspaco
Brian "Paco" Alvarez is a prominent figure in the Las Vegas tourism and cultural scene, serving as the Tour Guide in Chief and Founder of Very Very Vegas Tours. A native of Las Vegas, he has a rich background that includes roles as an entrepreneur, cultural anthropologist, and public speaker. He holds a Master's degree in Urban Leadership, which complements his extensive experience in the arts and tourism sectors.34
Alvarez has previously worked with notable institutions such as the Liberace Museum and the Neon Museum, and he has been involved with the Las Vegas Office of Cultural Affairs. His passion for storytelling and deep understanding of Las Vegas' cultural landscape allows him to create unique and engaging tour experiences.124
In addition to his work with Very Very Vegas Tours, Alvarez has also founded Psionic Arts Works and has been involved in various artistic projects throughout the city. He emphasizes the importance of passion in his work, believing that every project should reflect a story that only he can tell.2 His commitment to promoting local culture and art is evident in his efforts to curate exhibitions and support local artists.12