Pablo Torrecillas

Pablo Torrecillas is a seasoned professional in the field of market research, currently serving as the Director de división de Gran Consumo y Cualitativo (Director of the Consumer Goods and Qualitative Division) at GfK, a leading market research company.1

Career and Experience

Pablo has dedicated over 20 years to market research, spending his entire career at GfK.2 In his current role, he provides strategic leadership to drive the organization's growth in the consumer goods and qualitative research sectors.

Education and Location

Torrecillas received his education from the Universitat de València.1 He is based in Valencia and the surrounding areas in Spain.1

Expertise and Contributions

Pablo is known for his expertise in consumer behavior and brand value. He has shared insights on various topics, including:

• Digital consumption habits of specific population segments that are of interest to brands3
• The characteristics and attractiveness of the "BloomerX" demographic to brands4
• Understanding the new urban traveler, their habits, and attitudes5

Professional Network

Pablo Torrecillas has established a strong professional network, with over 500 connections on LinkedIn.1 This extensive network likely contributes to his influence and knowledge in the market research industry.

Pablo's passion for market research and his long-standing commitment to GfK have positioned him as a respected figure in the field of consumer insights and qualitative research in Spain.