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Oskar Lauritzen
SaaS - Leadership - Growth - GTM - Omnichannel commerce - Sales - Entrepreneur - Scaleup advisor - 15+ years of digital experience
Oskar Philip Lauritzen is a seasoned professional with over 15 years of leadership and sales experience in enterprise and SMB SaaS and digital solution industry, specializing in Omni-channel commerce.
He served as the Managing Director of Orckestra EMEA, a prominent Omni-channel Commerce SaaS company under the publicly traded entity MDF commerce for the past 5+ years.
Before his role at Orckestra, Lauritzen was the CEO and co-owner of Composite, where he successfully built a SaaS company from inception to a global installation base in 120+ countries, establishing a robust partner eco-system.
In addition to his tenure at Composite, he founded a digital solution agency named ACTO in 2007, further expanding his entrepreneurial ventures.
Both companies, Composite and ACTO, were eventually acquired, with Composite being bought by Orckestra in 2015 and ACTO through a management buy-out in 2016.
At Orckestra, Lauritzen is responsible for steering 'Orckestra Commerce Cloud', a comprehensive SaaS solution offering various Omni-channel commerce capabilities such as Order Management System (OMS), Fulfillment, PIM, and Experience Management (CMS), either as a unified platform or as standalone applications.
Lauritzen is passionate about fostering a supportive and collaborative work environment that encourages creativity and excellence.