Orly Zeewy, MBA

Orly Zeewy is a brand architect and the author of Ready, Launch, Brand: The Lean Marketing Guide for Startups. In her book, she provides insights into lean marketing strategies designed to help startups effectively establish their brands and improve their sales processes. The book addresses common pitfalls that startups face, such as lacking market need and having the wrong team, offering practical exercises and advice from experienced founders to enhance startup success.12

Zeewy has a notable background in academia, having lectured at the Wharton School of Business at the University of Pennsylvania and taught at the Charles D. Close School of Entrepreneurship at Drexel University. Her work focuses on helping entrepreneurs uncover their brands' unique DNA and navigate the complexities of the business landscape.13