Omar Yousif

Omar Yousif is the VP of Digital Innovation and Creative Lead at NBCUniversal's Skycastle Digital Studio, an in-house digital creative agency specializing in digital ad campaigns and impactful storytelling for brands.

With over 20 years of experience in Advertising and Interactive design, Omar has successfully spearheaded innovative ad campaigns for major clients like Coca-Cola, Nissan, Jack Daniels, and more.

Omar oversees the Skycastle Digital Studio at NBC Owned Television Stations, managing a team of designers and content producers to develop effective cross-screen campaigns for NBC's advertising partners.

Prior to joining NBC, Omar served as the Global Director of Creative Services and Brand at Thomson Reuters and held freelance Director positions at renowned Ad Agencies, crafting interactive concepts and websites for clients such as Sharp, Nike, AT&T, and Revlon.

In his early career, Omar led a team of designers at the Hewson Group, a Boutique Agency specializing in branding and web experiences for Top 100 law firms like Paul Weiss, Sidley Austin Brown, and Wood Milbank.

Omar's educational background includes studies at Full Sail University and Blue Valley Northwest.